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Behavior Patterns	2
News Reporting	2
Television Research	2
Television Viewing	2
Audience Analysis	1
Cognitive Processes	1
Information Processing	1
Information Sources	1
Mass Media Effects	1
Psychological Patterns	1
Research Methodology	1
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Communication Research: An…	1
Critical Studies in Mass…	1

Author

Perse, Elizabeth M.	1
Rouner, Donna	1
Rubin, Alan M.	1

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Journal Articles	2
Reports - Research	2

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Audience Activity and Television News Gratifications.

Peer reviewed

Rubin, Alan M.; Perse, Elizabeth M. – Communication Research: An International Quarterly, 1987

Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…

Descriptors: Audience Analysis, Behavior Patterns, Mass Media Effects, News Reporting

Viewing Television News.

Peer reviewed

Rouner, Donna – Critical Studies in Mass Communication, 1987

Briefly summarizes the research on television-viewing behavior relevant to news watching. Suggests ways in which research can be conducted to learn more about these habits as well as about active information processing. (JD)

Descriptors: Behavior Patterns, Cognitive Processes, Information Processing, Information Sources