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Gunter, B. – Journal of Educational Television and Other Media, 1979
An experiment was conducted to examine the effects of presentation mode, picture content, and serial position upon the recall of brief television news items. Fifteen items were presented in either video- or audio-only mode to 40 subjects. The results are discussed in terms of various imagery hypotheses. (Author)
Descriptors: Analysis of Variance, Educational Television, Intermode Differences, Media Research