Tested the attitudes of newspaper editors and public relations professionals to determine how much they understand each other's goals. Found differences in their perceptions of the role of news releases and the relative status of their professions. Contends these misunderstandings are rooted in journalism education. (PD)

A study analyzed the readability of seven central Florida newspapers (one of which is a college newspaper) and "USA Today.""Rightwriter," a grammar checker and readability computer program, was used to evaluate front page articles for each of the eight newspapers. The readability formulas invoked in the readability program…

In the fall of 1990, the community of Gainesville, Florida, needed information concerning the brutal murders of five local college students. These serial slayings disrupted numerous "scripts" of life in the typical college town and produced a blanket of uncertainty, fear, and hysteria which enveloped Gainesville. College towns are…

One of several products developed for a comprehensive program of career development (kindergarten through university) for vocational education in Florida, this manual, consisting of two parts, contains a public relations program to introduce occupation specialists to key publics. Part 1 delineates the procedure for making contacts with the key…