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Barber, Peggy – 1983
Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library…
Descriptors: Check Lists, Guidelines, Library Extension, Marketing
Bellis, June; And Others – 1978
This handbook, the successor to the original published in 1973, is designed to help boards of trustees and administrators strengthen both their internal and external communications programs. Key points to be considered by each school board as it develops its own communication program and specific job requirements are outlined. A four-step…
Descriptors: Board of Education Policy, Communication Skills, Communications, Community Attitudes