College production of a college newsletter for planned giving prospects is compared to production by a vendor in terms of advantages (it projects character, permits control, promotes credibility, provides connection, and produces confidence) and disadvantages (it preempts calling, demands copy, requires competence, adds costs, and brings…

Special section includes "True to Format," an editor's guide to periodicals (Robin Goldman); "The Move to Magazine," focusing on format (Patricia Ann LaSalle); "The Fast-paced Alternative," about timely tabloids (Janis D. Gleason, Lynn Donham); and also about tabloids, "Why Don't We Have a Magazine?" (Marsha…

Dartmouth's class newsletter program has proved to be a simple but effective way to foster loyalty, affection, and support among their alumni. The newsletters also promote continuing education programs, act as informal career and placement networks, and find lost alumni. (MLW)

Principles for producing well-written college alumni newsletters include keeping reader needs foremost; obtaining strong material; monitoring overall quality and quality of details; devoting time to coming up with bright headlines; using varied formats; having a policy about coverage of subjects; and considering many means of self-evaluation. (MSE)

Tips for editing effective college publications include developing a mission statement and using it for selecting appropriate articles; evaluating progress; regular correspondence with key constituencies; studying other periodicals; getting ideas from readers; inviting guest editorials; reading all institutional publications; reviewing back…

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

Computer networks are changing the way public relations offices are staying in touch with faculty, staff, and students. Applications include electronic bulletin boards and newsletters, campuswide videotext availability, events calendars, and employment listings. The costs vary considerably depending on existing equipment and systems and program…

Advice on gathering information about foundations for college fund raising is offered. Information sources should be evaluated based on cost, quality, reliability, completeness, and ease of use. Noncommercial and commercial sources can both be useful. (MSE)

Five innovative programs found at entrepreneurial alumni associations around the country are described including: camps and vacation centers, sports newsletter, book publishing, audio tapes, and seminars.