The purpose of the study was to identify how effective communication on behalf of the building principal enhances school culture, management, instructional practices, and collaboration. Ten teachers from ten different school districts within Trumbull County, Ohio participated in semi-structured interviews and provided at least one school-based document that they believed captured the essence of the communication practices of their building principal. An analysis of the data collected from these interviews and document reviews produced seven themes and findings. Effective communication was defined by participants as the ability to listen and share information. Principals who effectively communicate build connections, trust, and morale within the teaching staff while setting clear expectations and maintaining productive relationships with frequent and predictable systems of information sharing. Most often, principals focus their communication efforts on aspects surrounding school culture and management despite the challenges or barriers to effective communication that include the variety of roles and responsibilities that principals now find themselves responsible for. Effective communication by the building principal was determined to be imperative to positive school outcomes. The theoretical and practical implications for current and future building principals as a result of this study are potentially significant. Several common practices were identified by participants in this study as examples of effective communication. These practices included the use of weekly newsletters or updates, setting clear expectations, building connections and relationships, and establishing trust to foster staff morale. Additional research is required to better understand how building principals overcome the barriers or challenges to effective communication to drive desired school outcomes. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]