Parents expect school districts and schools to keep their children safe while they are in school. That expectation of safety and security also extends to the protection of their children's learning data. Therefore, it is critical that school districts and schools are open and transparent about their student data privacy practices, and that those…

Many principals fear that their lack of interview skills will hurt their school, rather than help it. Although there is little time to dissect the anatomy of a perfect interview in the hectic routine of a school day, they can hone their own interview skills by watching television interviews and reading newspaper or magazine articles with quotes.…

Advises superintendents to increase school visibility by writing a weekly newspaper column that communicates important school information, discusses school issues, recognizes educators' outstanding accomplishments, corrects false impressions or misinformation, and presents the human side of schooling. Several tips are provided for planning,…

A study of content of seven major daily newspapers found coverage of higher education (excluding athletics) in 1990-92 higher than in 1987-89. Most commonly covered were students, faculty and research, budget and finance, and race relations. Editorial comment focused on cost and access. Article length remained relatively stable. (MSE)

Describes two newspaper-based ideas for each month of the school year. (LHW)

To counter negative news about education it is important to make sure that positive school activities receive their fair share of exposure in the news media. Presents tips on how to generate positive public relations. Includes a list of newsworthy activities ideas. (MD)

The public information office at Pennsylvania State University targeted news features to newspaper special supplements beginning in 1979. Editors rarely have enough stories for their special editions, and any institution has faculty who are good sources for features in these sections. (MLW)

With newspapers facing the worst economic slump in the business since the early 1970s, less newspaper space and broadcast time mean less focus on education and harder work for campus public relations professionals who want to get their institution's story out. Several specific techniques and considerations are proposed. (MSE)

Illustrates how archival records can provide information in Third World countries. The issues of Saudi Arabia's official newspaper were examined over a one-year period and 434 announcements calling for bids for a variety of educational services were recorded, coded, and organized. (MLF)

Describes Datamondo, an instructional package that introduces the use of a newspaper database in humanities teaching at the secondary level in Italy. The effectiveness of the package in developing basic linguistic skills and as a research tool is evaluated. (8 references) (Author/CLB)

The Success in Reading and Writing Program at a K-2 school in Fort Jackson, South Carolina, teaches children of varied races and abilities to read and write using newspapers, dictionaries, library books, magazines, and telephone directories. These materials help students develop language skills in a failure-free atmosphere. Includes two…

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

Ten years after a first survey of journalists covering higher education, a follow-up survey found substantial changes in personnel and more coverage of higher education in larger newspapers. Journalists prefer that campus public relations officials distribute less self-promoting mail and fewer nonnews stories, provide expertise and access, and be…

This study examined how eight metropolitan newspapers in five states covered their local public research universities in 1994. It looked at the editor's role, how competition and ownership affect coverage, how university public relations (PR) professionals are adjusting to changing coverage, how PR professionals deal with negative or unfair…

Democracy is more than a creed or a doctrine. It must be a continuing force in the daily thinking, working, and living of all our citizens. American schools and colleges can strengthen democracy by practicing it--by showing concretely the basic advantages it offers to human beings. It is in the homes and in the schools, in home towns and local…