To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…

Background/Context: This paper illustrates how the media, particularly "The LA Times," entered the debate surrounding teacher evaluation, resulting in a storyline that shaped how the public perceives teacher effectiveness. With their series of articles in 2010, "The LA Times" entered the conversation about the place and value…

"Education Matters" is the monthly newsletter of the Association of American Educators (AAE), an organization dedicated to advancing the American teaching profession through personal growth, professional development, teacher advocacy and protection. This issue of the newsletter includes: (1) Who Deserves Tenure? Is It Time to Move beyond…

In August 2010 the "Los Angeles Times" published a special report on their website featuring performance ratings for nearly 6,000 Los Angeles Unified School District teachers. The move was controversial because the ratings were based on so-called value-added estimates of teachers' contributions to student learning. As with most…

As a former Peace Corps volunteer, avid traveler, classroom geography teacher, and writer, the author has been interested in Afghanistan for decades. Sparked by her own travel experiences in Kabul in February 1970, she made certain that her ninth grade World History/Geography students in south Central Los Angeles not only knew where Afghanistan…

Background/Context: Little research has been done on higher education for women during the 1930s, even though scholars have pointed to this period as a turning point because the proportion of female students declined during this decade. The decline was only relative, however, as men's enrollments skyrocketed while women's increased more slowly.…

In May of 2011, the "Los Angeles Times" published, for the second time, results of statistical studies examining the variation in teacher and school performance in the Los Angeles Unified School District, based on the California Standards Tests for math and English Language Arts (ELA). The studies use data from the seven academic years…

Two experiments investigated the processing and appreciation of double grounding, a form of intentional ambiguity often used in the construction of headlines. For example, in "Russia takes the froth off Carlsberg results," the key element, "takes the froth off," is significant both metaphorically, where it refers to the…

"NSDC Policy Points" is a newsletter published by the National Staff Development Council (NSDC). This issue of "NSDC Policy Points" features schools that practice effective professional development. Included in this newsletter are: (1) Surprise, Arizona: Coaches support classroom improvements; (2) Loveland, Colorado:…

The Commission on the Student Press was appointed by the President of the University of California to assess the nature, role and quality of student newspapers at the University of California's campuses and ascertain their degree of effectiveness in meeting student needs. The Commission also considered such issues as (1) how should the student…

"Child Care Health Connections" is a bimonthly newsletter published by the California Childcare Health Program (CCHP), a community-based program of the University of California, San Francisco School of Nursing, Department of Family Health Care Nursing. The goals of the newsletter are to promote and support a healthy and safe environment…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: the role and function of the California Journalism Articulation Committee; international communication as an academic career for journalism professors; network television news discourse;…

Prompted by a report of the American Society of Newspaper Editors (ASNE), which noted a correlation between regional minority population and newsroom employment, a study investigated the hiring patterns of 24 small and medium-sized California dailies. California was chosen because it has one of the highest non-white populations in the nation…

Notes that the percentage of minority employees in California newspaper and television newsrooms has increased since 1979. (FL)

Histories of three nineteenth-century women, a landed Californiana, a soldier's wife and an indigenous woman who lived in northern Alta California prior to the U.S. invasion is presented using census records, newspapers, oral histories and stories. Their lives in relation to each other and in relation to the larger social-economic order at the…