A statistical summary of the newspaper industry for 1984 and previous years is presented in this brochure. Focusing primarily on the United States newspaper industry, the brochure also contains some information on Canadian newspapers. The brochure presents statistics in the following categories: (1) number of daily newspapers, (2) daily newspaper…

In a series of national polls conducted in 1975-1976 that had people record their activities over a 24-hour time period, researchers found that on a typical day more people read a newspaper than watched television news programs. Older adults were more likely to use both news media, while young adults were more likely to use no news medium. Over…

To identify some of the factors underlying varying readership patterns among small town residents, 706 residents from four small towns were interviewed regarding their media preferences. Participants were questioned about their preferences for and access to newspapers, magazines, radio, and television. Additional questions focused on the…

A study was conducted to discover teachers' preferred means of obtaining information on environmental issues. A survey was administered to 123 teachers attending a one-week workshop on environmental education during the summer of 1978 to determine their use of four mass media: radio, television, newspapers, and magazines. Results revealed that…

A sample of 1,048 seventh through twelfth grade students in Richmond, Virginia, was surveyed to determine whether they read the local morning newspaper, what features or types of news interested them, and what exposure they had to other daily newspapers and to television. Survey results are as follows: nine out of ten students were exposed to…