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Adams, Paul D. – 1987
A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…
Descriptors: Advertising, Audience Analysis, Community Attitudes, Marketing
Balsmeier, Phillip W.; Barr, Peter B. – College Store Journal, 1981
Some preliminary findings on a study conducted by one retailer who was concerned about his advertising budget and the effects his advertising was having on his customers are presented. Results suggest that advertising must consist of a combination of different media. A customer questionnaire is included. (MLW)
Descriptors: Advertising, Budgets, College Stores, Higher Education
