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Richard, George T. – CASE Currents, 1983
A regular and well-managed program providing commentary articles for the op-ed page of local and regional newspapers can increase an institution's exposure and impress alumni and prospective students. Suggestions are given for starting such a program and for successful media relationships. (MSE)
Descriptors: Alumni, Editorials, Efficiency, Geographic Distribution
Bennett, Joseph L. – CASE Currents, 1983
Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)
Descriptors: College Faculty, Higher Education, Institutional Advancement, Interprofessional Relationship
