Gives guidelines for planning copy and design for the centerfold spread of a newspaper in order to use this natural display section to enhance the overall interest of the newspaper. Shows how college and professional papers have used centerfolds effectively. (GW)

Examines numerous areas to consider in giving a campus publication a "facelift and fresher editorial content"; tells how professional newspapers have achieved a fresh look. (GT)

Discusses the elements of quality editorial writing. Briefly follows the development of the editorial page through U.S. history and offers strategies to ensure concise, persuasive student editorials. (HTH)

Discusses the advantages of and guidelines for publishing a school news page in the community newspaper. (HTH)

Suggests books about publication design; discusses current trends in school newspaper design; and provides reproductions of gridded newspaper page layouts from student newspapers and of layouts from professional newspapers. (GT)

Provides examples of attention-getting headlines from school and commercial newspapers and lists rules for writing clever, effective headlines. (GW)

The advantages of implementing phototypesetting equipment in a journalism program are discussed. Factors to consider when acquiring equipment are also presented. (HTH)

Journalism rules for writing lead lines to articles are reviewed. Examples of leads made effective by observing or breaking these rules are discussed. (HTH)

The duties of the new director for the Student Press Law Center in Washington, D.C., as well as the functions of the center itself are presented. (HTH)

The reader contest as a tool for increasing readership of student newspapers is discussed, with some guidelines for devising contests and objectives. (HTH)

Describes five parts of a sales training program and offers six basic teaching techniques for presenting sales training materials.

Discusses, and presents sample materials from, bulletins published by professional newspapers to improve the quality of their employees' writing. Notes that their technique of printing examples of good and bad writing submitted by reporters can be used by journalism teachers to point to common student errors and effective student writing. (GT)