With borders reopening after the COVID-19 pandemic, the travel industry has employed different methods to attract potential customers. One of the popular promotional strategies is advertorials. This study examines 75 travel advertorials from "the Telegraph," a national daily newspaper in the UK, to address two objectives -- 1) to…

Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…

The role of language in the construction of socio-cultural reality is inevitable. That is why text is used as a pillar that supports the explication of the intended purpose of images applied in multifaceted ad plates. It is a phenomenal tradition that has remained strong in ad campaigns. Advertisers make images and text as discrete components that…

The objective of our study was to identify waterpipe tobacco smoking advertisements and those that promoted a range of products and accessories used to smoke waterpipe tobacco. The content of these advertisements was analyzed to understand the messages portrayed about waterpipe tobacco smoking in young adult (aged 18-30) newspapers. The study…

The geographical proximity and socioeconomic dependence on the United States brought about a deep-rooted anglicization of the Cuban Spanish lexis and social strata, especially throughout the Neocolonial period (1902-1959). This study is based on the revision of a renowned newspaper of that time, "Diario de la Marina," and the…

The purpose of this article is to provide a brief literature review and useful suggestions for using advertisements as tools for organizing and accomplishing science teaching and learning. Newspapers and advertisements can be used as a context for developing scientific literacy and for promoting the development of critical thinking skills, through…

Drawing on linguistic data retrieved from early advertisements published in British newspapers between 1788 and 1900, the study seeks to map out a set of values and account for linguistic means used to codify them in the diachronic perspective. For the purposes of the study, the corpus of advertisements from random issues of British newspapers…

The study, qualitative and descriptive in nature, examines the use of transliteration in the paid Pakistani obituary announcements authored in the English language. Primarily, it identifies the frequently used transliterated vocabulary in these linguistic messages and reconnoiters the functional relationship that emerges in and between the textual…

The study investigates the effects of media and advertisements on food purchasing and consumption in physical education and sports school students. 160 woman (mean age=21,52±1,9) and 248 man (mean age=22,14±2,2) totally 408 students of Turkey, Antalya Akdeniz University School of Physical education and sport, participate to the study. Research is…

Determining the reach of physical activity (PA) programs is challenging due to inconsistent reporting across studies. The purpose of this study was to document multiple indicators of program reach for a 6-month, Digital Versatile Disc (DVD)-delivered home-based PA program. Radio, newspaper and direct mailing advertisements were tracked to…

Discourse practices play crucial roles in shaping the cultural environment of social events and, therefore, influence how they actually take place. Promotional materials and media advertisements are significant instances of such discourses through which understandings of social practices, including language education, are both reflected and…

The formal sources of educational guidance remained no more sufficient to deal with the fast changing educational demands of the learners. Therefore, informal sources like media, especially low cost newspapers, may serve these demands. Newspapers are storehouse of current information and treasure of knowledge related to personal as well as social…

As library and information science (LIS) becomes an increasingly technology-driven profession, particularly in the academic library environment, questions arise as to the extent of information technology (IT) knowledge and skills that LIS professionals require. The purpose of this paper is to ascertain what IT knowledge and skills are needed by…

The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of…

It's all doom and gloom in commercial newspapers these days: buyouts, layoffs, and fleeing advertisers. However, most student newspapers seem to be doing just fine. Student publications are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. However,…