The purpose of this article is to provide a brief literature review and useful suggestions for using advertisements as tools for organizing and accomplishing science teaching and learning. Newspapers and advertisements can be used as a context for developing scientific literacy and for promoting the development of critical thinking skills, through…

A school-business partnership in Rock Hill, South Carolina, resulted in fifth grade gifted students designing all the advertisements for local businesses in a special edition of the newspaper. Six lessons on advertising are summarized. (DB)

Activities and methods for teaching newspaper skills to eighth-grade students are presented in this unit from the Greenfield Express Management System (GEMS) program, a California Demonstration Program in Reading. A project overview form from the California Centers for Educational Improvement (CCEI) describes the GEMS program and lists other units…

A comprehensive approach to a critical study of the mass media is presented in this journal insert, which also provides a format for planning an integrated unit. The main section of the insert focuses on seven questions and their answers concerning: (1) selection of the topic, (2) justifying a mass media curriculum, (3) entry experience, (4)…

A learning center-based instructional unit on newspapers for middle school grades is presented. The purpose of the unit, which is designed to take three weeks, is to develop student understanding of the wide variety of topics included in a newspaper. The learning centers may be presented in any order. Teacher instructions include a list of the…

This teaching unit, The Newspaper, is one in a series of curriculum guides developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking 5th and 6th grade elementary classroom experiences with the world of work. This unit, composed of 15 lessons on…

Presents several lesson plans using newspapers to develop critical thinking skills that the author has used in critical thinking, English-as-a-Second-Language (ESL), and English composition classes. Examines news writing, the inverted pyramid, organization and language usage, letters to the editor, and how to critically analyze survey results. (CH)

This unit on promoting a small business, the 13th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and try out…