Economic Forces Behind Newspapers' Increasing Use of Color and Graphics.

Kenney, Keith; Lacy, Stephen

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Peer reviewed

ERIC Number: EJ352197

Record Type: Journal

Publication Date: 1987

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Economic Forces Behind Newspapers' Increasing Use of Color and Graphics.

Kenney, Keith; Lacy, Stephen

Newspaper Research Journal, v8 n3 p33-41 Spr 1987

Indicates that (1) newspaper competition had a significant impact on newspapers' use of color and graphics, (2) television competition had no impact, and (3) the number of newspapers in a group had only a limited relationship to the use of graphics and color. (JD)

Descriptors: Color, Economic Factors, Media Research, Newspapers

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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