Schools are often where children first develop a love for reading. However, in many rural towns and villages in Pakistan, opportunities for formal schooling are either unavailable or limited. Thus, children are unable to attend school in person to develop their literacy skills. In this article, the author discusses how a local non-governmental organization, the Alif Laila Book Bus Society (ALBBS), recognized this challenge and initiated several innovative ways to promote literacy for children who do not have access to educational materials.