Purpose: While there has been a significant amount of work involving marketing education, it is unclear how faculty members can increase the engagement and achievement of non-subject specialists. Accordingly, guided by Bloom's Taxonomy, this current study examines the ways that academics can teach marketing to nonmarketing undergraduate majors,…

English-medium instruction (EMI) is gaining popularity among EFL higher education institutions. However, not all EMI programs provide the same English immersion as those in the Anglosphere. The researcher targeted English medium university textbooks as a research focus, since they are first and foremost learning material of specialist knowledge…

This study investigated the link between future L2 selves and Willingness to Communicate (WTC) in the classroom in the UK university context. We applied a mixed methods approach to collect data from 121 Chinese overseas students where a questionnaire was used before semi-structured interviews were conducted with six participants. Two key…

Along with a growing body of evidence of the challenges experienced by specialist and more-able mathematics students during their undergraduate studies, there now exists evidence that these students are increasingly accessing mathematics support centres as a means of enhancing their mathematical learning experience. Here, we report on a survey of…

Psychology lecturers are well-qualified to carry out action research which would contribute to the theoretical understanding of learning as well as having practical benefits for students. Pedagogical action research demonstrates how knowledge of psychology can be applied to solve practical problems, providing role models of psychological literacy…

For students who major in meteorology, engaging in weather forecasting can motivate learning, develop critical-thinking skills, improve their written communication, and yield better forecasts. Whether such advances apply to students who are not meteorology majors has been less demonstrated. To test this idea, a weather discussion and an eLearning…

We have been investigating university student conceptions of mathematics over a number of years, with the goal of enhancing student learning and professional development. We developed an open-ended survey of three questions, on "What is mathematics" and two questions about the role of mathematics in the students' future. This…

Courses for non-statistics majors (service courses) play an integral role in teaching statistics and pose some unique challenges. In these courses, students are often undermotivated on the one hand while on the other hand the syllabus frequently is overly crowded. In this manuscript we target the issues arising from the latter problem by making…