Community colleges educate nearly 50% of students who complete a degree at a four-year university. Yet, California community college funding remains lower than per student funding for the UC, CSU, and K-12 systems. Community college non-profit 501(c)3 foundations provide the opportunity to generate millions in support of their colleges, and yet…

As fundraising has become a key component of American public school music educators' professional responsibilities, in many places, parent organizations have taken an increasingly outsized role in raising private funds to supplement public school music budgets. The purpose of this study was to understand the finances of public school music…

Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

This study examines the language used in the campaign descriptions (CDs) posted by nonprofit organizations (NPOs) through www.globalgiving.org, an international fundraising platform for nonprofits around the world. The purpose of this study aims to identify the similarities and differences among those that occurred in the campaign descriptions of…

Faculty who are interested in activism and social justice often struggle with how to integrate principles of community activism into courses that have been traditionally designed to prepare students for careers in the corporate world. Most public relations textbooks now dedicate a section or chapter to corporate social responsibility due to its…

Literacy in a first language or in additional languages involves a set of complex cognitive, social, and linguistic skills that develop over time. However, pedagogical materials for low-proficiency English as an additional language (EAL) learners tend to target low-level literacy skills only, such as responding to fact-based questions. Materials…

This case study helps students better understand barriers to youth sport participation that low-income families face and then offer solutions to alleviate some barriers and create a more inclusive sport community. The case focuses on the struggle that many sport organizations face when trying to increase diversity and inclusiveness, regardless of…

Sports lie at the heart of the American culture, and high schools are not exempt from this phenomenon. American high schools use sports and activities in general to motivate and hold students accountable for academic achievement. Booster clubs have become an important venue for parents and community members to support the athletic efforts, and by…

Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…

Most everyone knows that times are tough for charitable organizations, and the ever-increasing number of nonprofits asking for donations from families who are also feeling the pinch on their wallet does not help. Many PTA units may be encountering "compassion fatigue" from even their most dedicated donors. How can PTAs compete for donations in…

More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…

Physical educators often find it difficult to secure funding for their programs in these tough economic times. However, there is funding out there, if one knows where to look and how to ask for it. This article describes how physical education teachers can make a funding action plan, who to contact, where to write to, and how to get equipment for…

Whether the art form is theater, dance, music, festival, or the visual arts and galleries, the arts manager is the liaison between the artists and their audience. Bringing together the insights of educators and practitioners, this groundbreaker links the fields of management and organizational management with the ongoing evolution in arts…

In these financially challenging times, chief executive officers of today's colleges and universities are expected to serve as their institutions' lead fundraisers. Still, many presidents remain uncomfortable in this essential role. With wisdom and insight, Rita Bornstein offers advice on how to identify, cultivate, and successfully solicit gifts…

Being a good board member is a tough responsibility these days. Boards are under increased scrutiny in the wake of recent events regarding inappropriate oversight. Organizations send board members an ever expanding volume of material to facilitate informed decision-making. There's mounting pressure for governing boards to be strong and effective.…