The need for college courses to train personnel to conduct employee health programs in private industry is discussed. A description of a sample graduate-level course is provided, as is a listing of pertinent organizations, programs, books, and articles. (PP)

Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

This article discusses a variety of roles that a university might have in health promotion programs run by private industry. Universities can contribute to these programs through teaching, research and evaluation, and community service. (PP)

Behavioral, educational, and organizational methods for improving the degree to which workers comply with the objectives of industrial health promotion programs are discussed. Compliance can be enhanced through: (1) better program location and scheduling; (2) increased worker satisfaction; (3) use of psychological and educational techniques; and…

Health educators can encourage educational institutions and other organizations to develop programs that teach people to deal with sexual harassment. Such programs should: (1) build awareness of the problem; (2) help define suitable workplace behavior; and (3) develop skills, such as self-assertiveness, to ward off offensive behavior. (PP)