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Griffin, Robert E.; Gibbs, William J. – 1993
There is a great reliance on symbolic messages in our society, but the success of these messages depends on how they are interpreted. The variability of subjects' interpretations of commonly used visual symbols was investigated by comparing the interpretations of a U.S. audience and a Jamaican audience. Responses of 27 executive master's in…
Descriptors: Business Administration, Comparative Analysis, Cross Cultural Studies, Cultural Differences
