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Direct linkChang, LinChiat; Lin, Chung-Tung Jordan – Field Methods, 2015
To regulate health messages on food labels, the U.S. Food and Drug Administration (FDA) traditionally relied on mall intercepts to collect consumer data. In recent years, web surveys have presented a viable alternative for presenting visual stimuli with more control and efficiency in data collection. However, there is a paucity of empirical data…
Descriptors: Food, Comparative Analysis, Experiments, Online Surveys
