Author contends that much of the confusion that comes to those who seek to understand and then to implement MBO lies in the special interpretations attached to it or in the unique emphasis placed on particular parts of it by various writers. (Author/CB)

This paper makes a plea for major improvements in the management of American colleges and universities. Six innovative solutions are offered: (1) management development, (2) human organization, (3) creative environments, (4) participative styles of management, (5) management by objectives as an operating mode, and (6) performance and appraisal…