The present experiment was designed to provide a test of observational learning (acquisition) and broad imitative behavior (performance) following exposure to models who were controllers or rival consumers of resources. (Author)

The present study examined the influence of memory codes varying in meaningfulness and retrievability and cumulative rehearsal on retention of observationally learned responses over increasing temporal intervals. (Editor)

Attempts to assess the effects of the mode and patterning of rehearsal on the acquisition and retention of modeled behaviors varying in organizational properties. (Author/RK)

Experiment One results indicated that reciprocal imitation is not necessarily reciprocal, but is generalizable. Experiment Two showed that subsequent imitation effects, whether from observing others imitate or from being the target of the imitation, result from a process of imitation of imitativeness. (Author/RC)

Reviews literature on effects of being imitated and the social influence function of imitation, plus related literature on conformity from social psychology. Considers this research within a number of theoretical contexts, especially within the conceptual framework of effectance motivation. Suggests imitation may facilitate mastery and control of…