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Williams, Audrey Y. – Chronicle of Higher Education, 2001
Describes how some small-college bookstores are relocating off-campus in an effort to increase profits and help revive flagging downtown business districts. Such a move can help fight competition in the $10.1-billion college bookstore industry, especially as more chains take over the operation of college bookstores and online booksellers carve out…
Descriptors: Bookstores, College Stores, Colleges, Competition
Cage, Mary Crystal – Chronicle of Higher Education, 1990
An innovative, cooperative Michigan program involves a higher education center built by the community in which 5 4-year institutions within the state offer a total of 11 degree programs. Most students will be able to complete studies without setting foot on a 4-year college campus. (MSE)
Descriptors: Consortia, Educational Innovation, Higher Education, Intercollegiate Cooperation
Gose, Ben – Chronicle of Higher Education, 1997
Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…
Descriptors: College Applicants, Geographic Location, Higher Education, Marketing