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Poenisch, Helmut – Zielsprache Englisch, 1975
Tendencies in the development of foreign language teaching within industrial plants are sketched. Five causes that have led to the establishment by German industrial firms of their own private, internal foreign language instruction are discussed. The aims and methods of the instruction are described. (Text is in German.) (IFS/WGA)
Descriptors: English (Second Language), Industrial Training, Inplant Programs, Language Instruction
Piper, Esther F. – 1975
The overall goal of the 3M company in terms of the language training of its employees is to prepare individuals to be able to carry on everyday business on an international level and to develop employees who have both language skills and awareness of other cultures. The 3M Language Society consists basically of conversational language courses for…
Descriptors: Business Communication, Business Education, Conversational Language Courses, Educational Needs