This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix…

In this article, a librarian at Lincoln Memorial University creates library services for an MBA program offered entirely online that is in the early stages of development. The library services include a subject guide and 4 tutorials that will be added to the MBA online orientation. Other services include offering online office hours and…

Although distance language education has been widely adopted in university learning, very few researchers to date have looked at off-screen behaviors of second/foreign language learners in their physical environments while they engage in synchronous (real-time) online courses. This study examined one focal student's off-screen behaviors while…

This paper investigates differences in how male and female students perceived a short message service (SMS) library catalog search service when adopting it. Based on a sample of 90 students, the results suggest that there are significant differences in perceived usefulness and intention to use but no significant differences in self-efficacy and…

Purpose: The purpose of this paper is to describe some of the problems and issues faced by online library catalogues. It aims to establish how libraries have undertaken the mission of developing the next generation catalogues and how they compare to new tools such as Amazon. Design/methodology/approach: An expert study was carried out in January…

This year's "School Library Journal's" spending survey showed that, despite the recession, the vast majority of media centers around the country have retained their credentialed media specialists. For example, almost 85% of elementary schools and more than 95% of middle and high schools have a full-time certified librarian. In addition, salaries…

In the early 1990s, Northern Michigan University started distributing laptop computers to its faculty and students. Soon, a taste for technology developed and the university community craved more. Having tempted their taste buds, they quickly found that patrons were no longer satisfied with traveling to the library and asked that they bring…

Lists a number of popular and useful master sites that librarians use when searching for community college resources and performing "comparisons shopping" on search engines. Subject directories tend to provide lists of community colleges by state and the four to six national organizations. (VWC)

Libraries faced with the challenge of cooperative cataloging must maintain a high degree of unification within the library network (consortium) without compromising local libraries' independence. This paper compares a traditional model for cooperative catalogs achieved by means of a Union Catalog that depends entirely on replication of data…

This report describes a practicum which was designed to effect a significant increase in the number of students at a suburban high school who were both aware of and capable of using the online catalog and the CD-ROM reference systems, and who could also successfully communicate via electronic mail through a free network offered by the county…

Recent technological advances and administrative planning have significantly improved the University of Nebraska-Lincoln's (UNL) ability to provide continuing education courses to students at a distance. The UNL Libraries deliver services in partnership with the Division of Continuing Studies and several departments on campus. This paper focuses…

The Continuity Project is a research, development, and technology transfer initiative aimed at creating a "Library of the Future" by combining features of an online public access catalog (OPAC) and a campus wide information system (CWIS) with advanced facilities drawn from such areas as artificial intelligence (AI), knowledge…

Many of those now accessing archives through online finding aids are encountering primary materials (albeit virtually) for the first time. These users are often unfamiliar with finding aid structure, terminology, and principles. This article reports on a qualitative, exploratory study of a subset of these novice users. The study concentrated on…

The ever-increasing availability of electronic information resources online and on CD-ROM presents library media specialists, teachers, and students with a new set of challenges for accessing information. Electronic information resources enable access to nonlinear information, which allows searchers to explore relationships and make connections…

The Brick & Click Libraries Symposium is a one-day conference that focuses on providing library resources and services for students who are either on-campus learners or off-campus learners. It is sponsored by Northwest Missouri State University in order to offer academic librarians a forum for sharing practical information. The subjects and…