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Lamie, R. David; Barkley, David L.; Markley, Deborah M. – Journal of Extension, 2011
Rural small businesses struggling against the current of competition from "big box" retailers, weak consumer demand, and on-line shopping options must find strategies that work. Many are finding that adoption of e-commerce strategies is a key to survival, even prosperity. This article highlights the lessons learned from a recent case study…
Descriptors: Economic Development, Small Businesses, Internet, Online Systems
Brinkman, Patricia; Hart, Melanie; Olinsky, Christine; Merkowitz, Rose Fisher – Journal of Extension, 2011
People facing unemployment or who are underemployed need access to community and financial information and resources 24/7. Collaborating with community agencies and organizations, FCS educators developed a website with comprehensive local and state resources and educational tools that the consumer might otherwise not have been aware were…
Descriptors: Structural Unemployment, Community Information Services, Web Sites, Access to Information