Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal…

Presents a summary of the history of academic library automation, and discusses some of the technological trends which are important to the development of an electronic library. Topics discussed include public services vs. technical services; cataloging and classification; serials control; computer networks; cooperative projects, including…

Based on a presentation at the Coalition for Networked Information (CNI), this article discusses a university-based computer network that would support electronic publishing. Highlights include the influence on libraries and librarians; technical and operational standards; economic factors; and institutional planning. Six sidebars address other…