Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Like all organisations, good governance is a fundamental requirement for the responsible and accountable management of universities in general and open universities in particular. This is to ensure that these (open) universities remain relevant to their mission of facilitating unfettered access to higher education for citizens and at the same time…

The importance of self-regulation in e-learning has been well noted in research. Relevant studies have shown a consistent positive correlation between learners' self-regulation and their success rate in e-learning. Increasing attention has been paid to developing learners' self-regulated abilities in e-learning. For students, what and how to learn…

In distance education, communications among students, educators, and administrators have been one of the most important problems. The distance education programs in The Open University of Hong Kong (OUHK) span not only Hong Kong but also many cities over a large area in China. To improve and monitor the quality of communications among students,…

This article explores the role of adult and continuing education practitioners in Hong Kong as a function of contexts and conceptions of practice. A historical evolutionary approach is used to analyze how roles of practitioners differ in three periods--adult education, continuing education, and lifelong learning. It is revealed that practitioners…

In response to the government's push toward a "knowledge-based economy society", the development and applications of e-learning technologies have become more and more popular in Hong Kong. E-learning provides a student-centered learning environment and delivers knowledge on-demand with up-to-the-minute information. However, a high…

This paper reports on a study which investigates the implementation of a synchronous e-learning system ("Interwise") for online tutorials on an information technology related course offered by the Open University of Hong Kong (OUHK). It examines a set of interview data related to students' and tutors' views on the use of the system.…

The Open University of Hong Kong (OUHK) offers 199 courses with online features to enhance the distance learning environment. The university has arranged these courses to provide students with greater flexibility in interacting with tutors, classmates, and the content itself. Integral to learner flexibility online is access, valuing computers and…

The aim of this study is to investigate the factors that affect students' participation in the online learning environment (OLE) for distance learning students of mathematics at the Open Learning University of Hong Kong (OUHK) and to find out the suggestions that can improve students' use of the OLE. A questionnaire was designed to survey to…

A differential fee policy was adopted at the Open Learning Institute (OLI) of Hong Kong after a process of conceptualization, planning, proposal, approval and implementation. Under the differential fee policy different tuition rates were charged for different courses. The differential fee policy was conceptualized at OLI based on economics,…

This third publication on the theme of quality in the Commonwealth of Learning Perspectives on Distance Education series widens the discussion beyond external quality assurance processes to a more generic focus on a "culture of quality." It is an extension of the earlier two publications, which came out in 1994 and 1997 and drew…

The Open University of Hong Kong (OUHK) is a distance education university with about 22,500 students. In fulfilling its mission, the university has adopted various Web-based and electronic means to support distance learning. For instance, OUHK uses a Web-based course management system (CMS) to provide students with a flexible way to obtain course…

Twenty-five papers presented at the conference include papers on the role of the site coordinator in a distributed education network in Ontario; student support systems in the Open University of Israel; the dilemmas of designing a computer mediated communication support system; interactive libraries; tutoring in technical science in the Open…

Formerly known as the AB Learning Institute, the University of ABC (ABCU), was established by the ABC Government in 1989. ABCU offers courses leading to numerous academic qualifications through the distance education mode using mainly print based materials that are supplemented by audio, video, computer assisted elements, and increasingly, the…

This publication is devoted to distance education. "The Future of Distance Teaching Universities in a Worldwide Perspectives" (John S. Daniel) examines challenges likely to face the various countries and regions of the world in the next decade. "An Australian University's Approach to Distance Education--Formal and Non-Formal"…