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Kaufman, Roger – Performance and Instruction, 1995
Discusses marketing and management strategies and evaluates the path most traveled; going beyond market-driven; proactive and reactive organizational positioning; ways to manage human and physical resources to make both market-driven and market-making contributions; and values necessary for an organization to move from market-driven to…
Descriptors: Evaluation Criteria, Marketing, Needs Assessment, Operations Research
Kearsley, Greg – Performance and Instruction, 1986
This final article in a series on identification of cost/benefits data, formulation of models, and data collection discusses use of cost/benefits analysis results. The following issues are addressed: how to be prepared for study objections; how to increase understanding of your study; and viewing cost/benefit analysis as an iterative activity.…
Descriptors: Cost Effectiveness, Data Processing, Decision Making, Models