Examined the verbal climate of Saturday morning programs by assessing: (1) prevalence of supportive, defensive, or neutral statements; (2) types of interpersonal responses-- aggressive, negative, positive, or neutral; and (3) general program variables as tone, format, character features, etc. The most obvious message offered was the White male's…

A content analysis was conducted to assess the verbal climate of Saturday morning television programs, the types of verbal aggression that appear in them, and the way verbal responses relate to other program variables. Three content analysis tools were developed and applied to ten half-hour program blocks drawn randomly from the regularly…