A common refrain among directors goes something like this: "I have to get that food order in now." "I have to meet with Mrs. Miller about her bill." "I have to meet with the pre-k teachers today." "I have to get those marketing packets out today." Is it any wonder that so many directors are stressed out and tired? Many people have a tendency to place a sense of urgency on everything and, too often, they believe they are the only one to do it all. This guarantees burnout in the long-term and does nothing to promote staff growth and teamwork. For the author there is no greater way to develop a team and eliminate the director's "I" syndrome than marketing. Marketing is a big task, and ultimately the life blood of any school or center. When done as a team--where everyone is involved for the good of the program--marketing can be a fun activity that unifies staff through mutual buy-in and benefit. The author presents a few group marketing ideas in which the entire staff can participate.