Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…

Purpose: The purpose of this paper is to analyze how changes toward sustainable consumption of electric energy are learned in the workplace, the paper uses a practice-based approach to organizational learning. This paper focuses on the workplace as a rich environment where social learning is not limited to individuals but is also rooted in the…

Purpose: This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways,…

Student participation in the education policy debate in Brazil has a long history, albeit focused mainly at the university level. In secondary schools (students aged 14-17) participation has been much more patchy and with variable results. The gremio associations (similar to student councils in the UK) are the main pathway to student voice within…

Presents examples of the discourse of construction industry personnel involved in workplace basic education in Brazil. Reports on the perspective of the workers/students and on the experiences and the vision of those who implement the educational programs. Identifies the limits of the schooling process and the difficulties inherent in the present…

Acknowledging that the Latin American cultural concept of "machismo" influences the way in which Brazilian managers tend to use authority rather than communication when resolving disputes with subordinates, a study compared Brazilian and American male managers' self-reported preferences for resolving disputes with employees and peer…

A study was conducted to compare Brazilian men and women managers' preferences for using communication versus power-centered strategies when resolving employer/employee disputes. Subjects were 40 men and 40 women in middle and top-management positions. Each manager read a packet of four scripts describing various problems that a manager might have…

This research article concentrates on two major aspects of an investigation of communication patterns in four Brazilian universities during 1979/80: internal communication patterns in regard to library and campus community (user manuals, orientation activities); and external communication patterns between university library and other libraries in…

A study was conducted to amplify previous research efforts concerned with the identification of similarities and differences between Brazilian men's and women's managerial communication behaviors. Previous findings have indicated that, in contrast with American managers, Brazilian men and women managers were more likely to use power to resolve…

A study was conducted to examine and compare the managerial communication strategies of 40 Brazilian and American female managers. Subjects read four scripts describing various problems that a manager might encounter with an employee or another manager of equal status, and explained how they would resolve the problem. Four versions of each script…

Presents a survey of English usage for various communication purposes in different types of Brazilian business organizations. The objectives of the survey are to identify the major uses of business English/Portuguese in international/national settings, to identify the varieties widely used in transactions, and to study the types of documents used…

This paper examines the value conflicts engendered by computing developments in two different institutional settings: electronic funds transfer systems and instructional computing in primary and secondary schools. While specific values depend upon culture and upon the character of the particular institutional setting studied, these two cases serve…