Institutions of higher education are no strangers to crisis situations. From world wars to campus violence, colleges and universities across the United States have been both directly and indirectly affected by these crisis situations. However, in the early part of 2020, higher education was faced with a situation that transcended anything colleges…

By many accounts--on August 11th and 12th, 2017--a "Unite the Right" rally organized by white nationalists in Charlottesville, Virginia, catalyzed a series of violent events culminating in the injury of dozens of people and the death of three people (Alvarez, 2017; Astor, Caron, & Victor, 2017; Heim, 2017; McKelway, 2017).…

This paper presents the results of a nationwide survey of educators for grades 6-12 who specialize in family and consumer sciences education (N=380). The paper examines teacher reports about their self-efficacy in online learning during the switch to off-campus instruction. Data revealed that district communication to teachers indicating that they…

During the COVID-19 pandemic, Virginia Governor Ralph Northam required all schools to close their doors from March 13, 2020, through the remainder of the school year, causing districts in the Commonwealth to create distance learning plans for PreK-12 education within a matter of weeks. The continued fluctuation of COVID-19 positive case numbers…

In this paper, we argue that teachers have an opportunity to take on leadership roles in technology-rich schools and districts. Based on data collected during a year-long project to investigate award-winning schools and districts, we used observations, interviews and focus groups, and document analysis to glean lessons learned from leaders and…

Thanks to the proliferation of handheld devices and social media such as Facebook and Twitter, people can share information instantly and succinctly. The December 8, 2011, shooting on the Virginia Tech campus underscores how important it is for information to go out quickly but accurately to help school administrators effectively manage a crisis.…

The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Newport News is a city of 193,000 people, located between Williamsburg and Norfolk in Southeastern Virginia. Newport News Public Schools (NNPS) educates approximately 30,500 children, grades Pre-K to 12, of whom 55.7% are Black, 29% are White, 9.9% are Hispanic, 2.9% are Asian, and 2.5% are other races. Newport News Public Schools' (NNPS') Special…

This article recounts the experience of the Regent University Library in planning and implementing a festival of Tolstoy and Russian culture as part of the National Endowment for the Arts (NEA) Big Read initiative. The NEA launched the Big Read in 2006 to counter the alarming decline of literary reading documented in its 2002 report Reading at…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

In a residence hall on the campus of Virginia Tech in Blacksburg, two students had been shot to death. A couple of hours later, the tragedy multiplied by horrific proportions as across campus, 30 students and instructors were gunned down in a classroom building. As the details emerged of the worst shooting incident in U.S. history, educators and…