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Download full textAssociation for Education in Journalism and Mass Communication. – 1994
The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast…
Descriptors: Advertising, Mass Media Effects, Media Research, Organizational Communication
Association for Education in Journalism and Mass Communication. – 1993
The Public Relations section of this collection of conference papers contains the following six papers: "Spanning the Boundaries: Support for First Amendment Rights among Public Relations Practitioners, Journalists and the Public" (Robert O. Wyatt and Sharon S. Smith); "Organizational Factors That Contribute to Practicing…
Descriptors: Case Studies, Feminism, Freedom of Speech, Marketing
Association for Educational Communications and Technology, Washington, DC. – 1979
This summary report of the annual conference includes statements of delegate concerns prepared for the planning committee, presentations by three resource delegates on the promotion of educational technology at different levels, and reports from seven study committees. Lucy Ainsley discussed promotion strategies at the district level, K-12; Wesley…
Descriptors: Communication Problems, Diffusion, Educational Technology, Guidelines
Association for Education in Journalism and Mass Communication. – 1991
The Public Relations section of the proceedings contains the following 14 papers: "Telling the Truth in Public Relations: An Application of the Narrative Paradigm" (Stephen P. Banks); "Teaching Fund Raising in Public Relations Programs: A National Study of the Attitudes and Behaviors of Educators" (Kathleen S. Kelly); "The…
Descriptors: Careers, Communication Research, Computer Software, Crisis Management
Association for Education in Journalism and Mass Communication. – 1997
The Qualitative Studies section of the Proceedings contains the following 16 papers: "Public Journalism and the Search for Democratic Ideals" (Theodore L. Glasser and Stephanie Craft); "Scratching the Surface: 'The New York Times' Coverage of the Mothers of Plaza de Mayo, 1977-1997" (Carolina Acosta-Alzuru); "Context and…
Descriptors: Advertising, College Students, Driving While Intoxicated, Ethics
2003
The Public Relations Division of the proceedings contains the following 20 papers: "Communicating for Technical Change: Business-to-Business Communication with Small Manufacturing Firms" (Danielle Pontiff); "Integrating Editorial Presentation and Public Relations Publications: New Frontiers for Convergence and Collaborative…
Descriptors: Cooperative Learning, Ethics, Feminism, Higher Education
1980
This collection of 22 papers examines various word processing (WP) technologies, systems, and applications. The first five papers by C. Briggs, C. Taylor, G. McLean, D. Remsen, and C. Norris discuss WP applications in the Army, a WP system for an insurance firm, the organization of the International Word Processing Association, WP fundamentals,…
Descriptors: Administrator Role, Automation, Career Ladders, Communications
