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Factors Associated with Evaluating Public Relations Activities.

McElreath, Mark P. – 1980

More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

Descriptors: Evaluation Methods, Organizational Communication, Organizational Effectiveness, Public Relations

Organization Placement and Responsibilities of Research, Planning, and Development within the Wisconsin Vocational, Technical and Adult Education System and Out-of-State Community Colleges and Technical Institutes.

Schrader, Marvin A. – 1986

A study was conducted to determine the organizational structure and tasks of the research, planning, and development (RPD) units within each of the 16 districts of the Wisconsin Vocational, Technical, and Adult Education (VTAE) System. For purposes of comparison, data were also collected from non-Wisconsin community colleges and technical…

Descriptors: Comparative Analysis, Educational Planning, Multicampus Districts, National Surveys