The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

Although administrators may view grapevines as threats to established leadership, informal communication is necessary to keep an organization functioning smoothly. No one can completely control the grapevine or its accuracy, but astute administrators can learn to cultivate and use informal communication systems wisely. (MLH)

Schools have found religion when it comes to solutions designed to deliver critical information to the campus community in a timely fashion. And the vendor community is now offering a multitude of routes to the Promised Land. The question is: Will the "right" technology solution solve all the mass communication problems? Those who have weathered…

Concern over basic communication skills in the workplace has led to the development of corporate training programs to teach effective listening, and to improve the style and content of written communications. (SK)

Arguing that, as a general principle, the most efficient, best organized and managed organization would have little duplication of work or of service to its markets or publics, this paper presents a method for assessing duplication among organizational components of work performed and of services to various publics and for determining the extent…

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

Focuses on the contrasting discourse practices and occupational cultures of engineers and marketing representatives. The article argues that strong occupational cultures have different value systems and discourse practices. The article stresses the need for an interdisciplinary approach combining linguistic and cultural analyses to reduce…

The annual report of the Institute for Communication Research at Stanford University describes current projects on health communication, international communication, communication research in education and in media. An extensive report is given on a long-term series of studies on the most effective ways of preventing heart disease in the United…

The University of Manchester (England) and University of Georgia adult-education programs established a listserv, a computer-based community in cyberspace, to create international links and experiment with new technology. The project failed to develop a sense of community among participants, which had its origins in assumptions about groups in…

Organizational intersections are temporary systems formed when organizational members become interdependent with members in other organizations. The effectiveness of organizational intersections was an important issue for those participating in the Documentation and Technical Assistance in Urban Schools (DTA) Project. Consultants who participated…

The report describes procedures for teaching and administering a one-week course in publicity in a Principals of Marketing course at the University of Wisconsin-Stout. Emphasis is on helping college students develop communication skills. A major objective is to help students be aware of the public's general lack of understanding of the free…

Written as a practical manual for human service providers at the local level, this guide discusses the interpersonal nature of coordination, gives historical background on the problems of program coordination at the federal level, and provides a detailed checklist for implementing coordination efforts among local agencies. Proposed techniques are…

Most organizational problems are communication problems. The administrator must employ strategies for listening to employees (personal listening), and must allow the employees to participate in the decision-making process (corporate listening). The Marietta City School System (Georgia) employed several strategies to deal with the passive…

The objective of the two week long 1972 Dag Hammarskjold Seminar was to break away from traditional and theoretical concepts of information work in order to gain a practical insight into communication, especially as it applies to social and economic development. Fifty participants and lecturers from developed and developing countries in Europe and…