Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding and ability to apply message design concepts in an unfamiliar context. Students will work…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course…

Students in the beginning public relations course at Kansas State University work in small groups to make case studies of the public relations needs of organizations (usually campus groups or nonprofit community organizations) and to develop public relations plans for them. After receiving project instructions, students suggest possible clients,…