Descriptor
| Behavior Patterns | 1 |
| Community Attitudes | 1 |
| Definitions | 1 |
| Group Structure | 1 |
| Hospitals | 1 |
| Information Seeking | 1 |
| Institutional Research | 1 |
| Organizational Communication | 1 |
| Public Relations | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Grunig, James E. | 1 |
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Peer reviewedGrunig, James E. – Journalism Quarterly, 1978
Offers a behavioral definition of a public, demonstrates how the definition can be used by public relations practitioners in researching and analyzing their publics, and reports on a formulative study of a suburban hospital that can serve as a model for public relations practitioners who wish to do similar research. (Author/GW)
Descriptors: Behavior Patterns, Community Attitudes, Definitions, Group Structure
