A key characteristic of multinational companies is a worldwide perspective and orientation in managerial decision making. In its quest for international opportunities, a multinational company confronts many problems and uncertainties in evaluating and dealing with political, legal, economic, social, cultural, and governmental policy variables and…

The three sections of this paper, written by General Motors Corporation employees from three different countries, discuss different aspects of communication consulting and factors involved in becoming a successful international organizational consultant. The first section, written by an American, outlines the need for communication consulting,…

To show that the bottom line for successful operation of a multinational company is understanding the cultural background of its employees and adapting to cultural change, this paper cites studies indicating that attitudes, communication, interpersonal skills, and motivation may be more important than technical skills in ensuring success in…

Designed as a forum for the exchange of ideas concerning international and intercultural communication, this annual volume covers a variety of topics. Its eight articles discuss taxonomies for planning intercultural communication, a systematic framework for analyzing intercultural communication, culture and communication in the modern Japanese…

Designed to serve as a forum for the exchange of ideas concerning international and intercultural communication, this annual volume contains articles that cover a variety of topics. The first half of the volume contains seven articles discussing the following: (1) a pragmatic approach to mass media development in three models of developing…