Building on the inaugural survey conducted three years prior, the 2015 CASE Community College Alumni Relations survey collected additional insightful data on staffing, structure, communications, engagement, and fundraising. This white paper features key data on alumni relations programs at community colleges across the United States. The paper…

In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

To illustrate the experience of a nonprofit organization whose high respect for theory and research shaped the design and implementation of a major public relations program, this paper reports on a University of Michigan program to arrest erosion of the state financial support in a period of worsening economic problems. The next five sections of…

The functions, qualifications, and organization of lay members of community college advisory boards are discussed. (GW)

Identifies and describes strategies for effective fundraising: imagining the possibilities, identifying fund-raising sources, targeting fund-raising efforts, maximizing time by utilizing public relations efforts and involving staff, writing quality proposals and requests, and staying educated on fund-raising topics. Sidebars describe planned…

Informal notes are presented from conference discussions by 18 newly appointed chairmen, three highly successful resource people who could draw on their own experiences as department heads, and several additional special discussion leaders. Topics of interest to the department chairmen were covered, including the chairman's pivotal role, dealing…

A total of 267 doctoral dissertations in institutional advancement are summarized. The dissertations are listed in six professional program areas: institutional relations (e.g., college radio and television activity), educational fund-raising, alumni administration, government relations, publications, and executive management. The dissertations…

This report summarizes the work of the Georgia Express project staff and the five task teams that provided research services to the Georgia Task Force on Adult Education. (The purpose of the Task Force was to review Georgia Adult Education's current goals, objectives, and procedures and to make recommendations for program improvement.) The report…

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

The guide's purpose is to provide administrators with essential information that will maintain public confidence in higher education and ensure continued financial support. Six major aspects of institutional advancement are considered: (1) institutional relation (programs to improve communication and understanding among students, administrators,…