The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

Examines the steady extension of the issue purview in the corporate world from micro (company specific) to macro issues. Discusses the Allstate Insurance Company's Forum on Public Issues, established in 1987, which has involved governmental and corporate leaders in dealing with two major issues: AIDS and public education. (KEH)

Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…