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Boughan, Karl

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A Cluster Analysis of the 1984 Entrant Survey: Implementing Geo-Demographic Marketing at P.G.C.C., Part III. Market Analysis MA91-6.

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Boughan, Karl – 1991

Prince George's Community College (PGCC), Maryland, utilizes a geo-demographic marketing model in which neighborhoods within the college's service area are grouped into natural socioeconomic "clusters." In an effort to track the outcomes of PGCC students 4 years after entrance and to compare outcomes by the different socioeconomic…

Descriptors: Academic Achievement, Associate Degrees, Cluster Analysis, College Transfer Students