The Women Owning Woodlands Network was launched in 2005 as a way to provide collaborative and hands-on peer learning education to women who felt uncomfortable participating in traditional Extension programs. Since its inception the program has grown to provide education and resources for over 300 women. We surveyed these women to identify if the…

New partnerships to reach new audiences are key to Extension's future (Harder, 2019). But partnership is enhanced through shared decision-making, co-creation of content, and leveraging non-overlapping expertise and experience (Bertsch et al., 2020; Israilov & Cho, 2017; Ostrom, 1996). Texas A&M AgriLife Extension Service partnering with…

Gain and loss framing has been used in risk communication across many fields as a technique for shaping individuals' behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested five message frames to determine efficacy for outreach programs. We made the following determinations: (1) for…

To reach the goals of outreach and Extension programs, a program planning model is essential. A new model is presented to ensure program success; it is the human development-ecoLogic model (HD-ELM). The HD-ELM components are as follows: HD--human development characteristics and implications for target audience; E--modified ecological systems…

Through a combination of internal and external collaborations, consumer-based energy education designed for hard-to-reach audiences was successfully delivered statewide by an interdisciplinary Extension team. Program participants representing rural residents, senior citizens, and low-income audiences demonstrated improvements in knowledge and…

Two graduate students and a faculty member of the Department of Entomology at the University of Kentucky developed and implemented a two-year extension program aimed to train Amish farmers on identification and management of their major agricultural problems. Students conducted periodical visits to the community, inquired about farmers' needs, and…

Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the…

According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in…

California's 4-H Youth Development Program adopted an asset-based and systematic community development approach to studying successful Latino-serving youth development programs. This effort included a scan of Latino engagement resources and Latino-serving youth development settings as well as key informant interviews. Beyond generating important…

Despite external influences such as societal restrictions imposed during the 2020 COVID-19 pandemic, farmers continue to work, and needs for outreach and education have not waned. Extension professionals must continue to support these needs by using media and channels not typically employed when more traditional vehicles, such as on-site…

The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning…

Building on existing relationships with international youth development colleagues, we created the 4-H International Camp United Program (4-HICUP) as a leadership opportunity for international and U.S. teens. In 2019, teenagers from Azerbaijan, Italy, Russia, and the United States came together to build personal cross-cultural relationships,…

Working with innovative technologies helps Extension professionals promote, enhance, and expand outreach. Innovative software, for example, can support educators in creating presentations that better accommodate various types of learners and appeal to new audiences. This article highlights one such technology: Prezi. Prezi is a free software…

As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was…

We examined risk perceptions that aquatic-based recreation stakeholders in the Great Lakes region held about fish diseases, using viral hemorrhagic septicemia (VHS) as our case study. Eighty-five percent of study participants knew nothing or very little about VHS. Regarding risks posed by VHS, participants overall were most concerned about risks…