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Download full textKasschau, Richard A. – 1970
The research reported here was directed at two distinct but related problems: (1) the assumption of bipolarity underlying standard semantic differential scales, and (2) the demonstration of the similarities between D-4 (the square root of the sum of squares of the difference between each word's mean rating and 4.00 on a number of scales) as a…
Descriptors: Adjectives, Association (Psychology), Cognitive Processes, Experimental Psychology
