Discussion of prepaid college tuition plans looks at their strengths and weaknesses and provides an analysis to illustrate their use as an alternative in funding a child's future education. It is noted that, although some financial planners argue against them, they can offer significant savings by locking in tuition rates. (MSE)

A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)

A study examined relationships between ratings of college services and program quality among 57 pairs of business students and their parents. Correlations between student and parent ratings were small. Parents who believed they had greater influence over college choice were more satisfied. Parent satisfaction was also related to amount of parental…