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Direct linkTollefson, Michael M.; Huisman, Dena – Communication Teacher, 2014
Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…
Descriptors: Advertising, Parody, Persuasive Discourse, Humor
