This article introduces the concept of stylization and illustrates its usefulness for studying online discourse by examining how writers have employed it in order to parody sexist products such as BIC Cristal for Her, using genderlect in order to introduce dissonance into and reframe patriarchal discourse. A corpus analysis of 671 reviews, written…

This dissertation examines three recent first-year composition textbooks' treatments of new media. These textbooks treat new media as equivalent to print media; I offer "media equivalency" to describe the problem. This concept suggests that one medium is understood by the same methods as another. I argue that the media equivalency…

The author reports on and analyzes the inclusion of parody in her sequence of assignments for a graduate composition theory seminar. She contends that having students write parodies of particular theorists and theoretical camps enables them to gain critical leverage that they might not otherwise obtain on a field (in this case, composition…

The culture of modern science continues to establish its public identity by appealing to values and historical conceptions that reflect its appropriation of various religious ideals during its formative period, most especially in the rhetoric of Francis Bacon. These elements have persisted because they continue to achieve similar goals, but the…

In 1996, New York University professor of physics Alan Sokal wrote a parody of an academic article he titled "Transgressing the Boundaries: Toward a Transformative Hermeneutics of Quantum Gravity." This parody escaped detection by the editors and was published in the journal "Social Text." Sokal outed his own hoax in the academic magazine "Lingua…

Contains comment on and Hartwell's response to Patrick Hartwell's "Grammar, Grammars, and the Teaching of Grammar" (CE, February l985) and comment on Mikhail Bakhtin's "Rhetorical Theorist" (CE, October l985). (EL)

Because of the historical influence of religion in the national life and personal lives of many American citizens and the interplay between religious and national affairs in public discourse, it is useful to study the secular media for its portrayal of religion as news or as value system. A study describes the nature of commentary on religion by…

Imitation of organizational and sentence patterns is an ancient technique for teaching rhetoric, but to be effective, imitation must be informed, deliberate, and creative. Students must first learn to recognize the characteristics of a given style and then to appreciate the connection between specific stylistic qualities and their cumulative…

Writing parodies of advertising slogans can sensitize students to the emotional appeals of those slogans.