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Neale, Larry; Treiblmaier, Horst; Henderson, Vani; Hunter, Lee; Hudson, Karen; Murphy, Jamie – Journal of Marketing Education, 2009
The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…
Descriptors: Experiential Learning, Marketing, Research Opportunities, Questionnaires
Handler, Leslie; And Others – 1978
An evaluation was conducted of the Harrisburg (Pennsylvania) Experience-Based Career Education (EBCE) program at the end of its second year of implementation. Evaluation data were collected in the following ways: regular meetings with project staff; on-site observations of program activities; results from pre and posttesting students; inspection…
Descriptors: Career Education, Career Exploration, Community Involvement, Experiential Learning
Meyer, Dan; Meyer, Diane – 1973
Directed at discovering one's inner resources and the dignity of one's fellow man, the Outward Bound experience seeks to instill self-reliance, physical fitness, and compassion as fundamental values recognizing there are few opportunities to formulate such values in an increasingly technological and urbanized society. For 3 1/2 weeks, people from…
Descriptors: Camping, Discovery Learning, Educational Experience, Enrichment
Community Experiences for Career Education, Inc., Tigard, OR. – 1974
The experience-based career education program was intended to have students participate in a variety of individualized activities designed to provide meaningful learning experiences in basic skills, life skills, and career development. Approximately 50 high school juniors and seniors participated in the project on a full-day basis, dividing their…
Descriptors: Career Education, Case Studies, Employer Attitudes, Evaluation Methods
Herron, Marshall; And Others – 1973
The Employer-Based Career Education Program in Tigard, Oregon was designed to have students participate in a variety of individualized learning activities. Most of the 29 students completed eight employer site explorations, spent 108 days in learning experiences on three employer sites, completed seven projects and five single objectives, were…
Descriptors: Career Education, Employer Attitudes, Evaluation Criteria, Experiential Learning