Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline…

This book is intended as a guide for working adults planning to attend graduate school on a part-time basis. Written in an informal, conversational style, it begins with a review of the development of graduate school as a part-time phenomenon and the changing nature of graduate degrees, and notes that what works for master's degree study may not…